![]() ![]() Molson Coors brand manager Charlotte Revill said: “We continue to invest and innovate with this brand and the new draught version is a great way for our on-trade customers to introduce hard seltzer to their venues and tap into a category that can help drive incremental value.” The launch comes after UK sales increased eight-fold over the past 12 months source: IRI, MAT 19th June, Value Sales Total Outlets), alongside a £5m multi-channel marketing campaign and a £25m upgrade to its Burton brewery, which included a new canning line.Ī trial of Three Fold’s ‘Red Berries’ flavour will begin at three confirmed locations, Edinburgh University Student’s Association, Rock City music venue in Nottingham and Brickhouse Social bar in Manchester, from mid-November, with two more venues to be confirmed and a plan to roll out nationwide in the first half of 2022.
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